Appature Nexus Now Available on the SalesForce.com AppExchange
Connecting the dots between sales and marketing in healthcare, Appature Nexus launched on the SalesForce.com AppExchange.
In response to healthcare marketers cries to close the communication gap between sales and marketing, Appature has been successfully integrating with common sales force automation (SFA) tools in healthcare for years now. With SalesForce.com becoming exceedingly predominate within the healthcare marketing space, we are ecstatic to announce that the Appature Nexus connector to Salesforce.com is now available on the SalesForce.com AppExchange.
Enabling a key sense of transparency and facilitating effective communication between sales and marketing has been incredibly important to Appature customers. As I mentioned in a previous blog post last year, we most commonly find the following integration needs in healthcare marketing:
- Keeping sales in the loop about the activities of marketing and their HCP targets
- Keeping marketing in the loop about the person to person sales activities in the field
- Treating the sales force as customers with marketing emails, surveys and calls to action
When these three major capabilities are in place, what we find is that our customers are finally able to achieve “coordinated messaging”. A state where your HCP targets are not receiving 
disjointed communications about your product, sales is always kept up to date on key marketing activities and marketing has the insight they need to drive excellent programming.
Through Appature Nexus’ new presence in the Salesforce.com AppExchange, Appature is very excited to treat this common “customer communication ailment” for those currently using the Salesforce.com platform.
Does this sound like you too? Let us know your thoughts below.
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