The World of Informed Marketers™

Â

Kabir Shahani Thinks Pharma Needs a New Marketing Standard from Zemoga on Vimeo.

This week, Appature attended the eXL Digital Pharma West conference in San Francisco, CA. Presenting during the conference was Appature’s CEO, Kabir Shahani who spoke about Appature’s passion for the Informed Marketerâ„¢ and the impending changes in the healthcare marketing space.

During the conference, Kabir was given the opportunity to speak with Pixels and Pills, an online publication dedicated to exploring digital innovations in Pharma and Life Sciences. In the interview above, Kabir emphasizes that in order to evolve with the shifting healthcare marketing industry, it’s key for healthcare marketers to enable themselves with relationship marketing technology like Appature Nexus. Kabir explains that as the average Pharma sales rep spends less time with physicians, healthcare marketers are becoming more pressured to seek other ways to drive effective marketing programs. Kabir sees this as an immense opportunity to use the vast amount of data available to healthcare marketers coupled with a relationship marketing technology to discover new methods to digitally personalize the HCP and patient experience.