All your data in one place
Get a complete picture of your customers, not a series of snapshots
Personalized campaigns
Create highly targeted marketing campaigns that break through the noise
Measures your success
Get a better understanding of marketing's effect on sales by capturing and analyzing campaign ROI
Appature Nexus 360°
DATA INTEGRATION AND CONSOLIDATION
Appature Nexus 360° integrates your internal and external data so you get a combined view of behavioral, attitudinal and demographic data from healthcare data providers, sales force calls and marketing activity.
DATA CLEANSING
Bad data is one of the leading causes of failed campaigns. Accidentally sending a message to the same person twice can be a deal-breaker. Our data optimization engine continually removes duplicates, consolidates, cleanses, and normalizes data across every customer touch point, ensuring the highest level of trust possible.
CUSTOMER SEGMENTATION
Segment and target right from your desktop with a simple drag-and-drop customer segmentation engine that's quick and easy to use. Appature Nexus 360° updates the customer record behind the scenes with every inbound and outbound interaction, giving you the most up-to-date view of all your customers—and saving a ton of work.
Experience Appature Nexus
WHY IS IT UNIQUE?
Appature Nexus is a cloud-based relationship marketing tool that is:
- Designed for the healthcare industry
- Simple to learn and easy to use
- Adaptable to your brand strategy
- Quickly implemented so you experience value in weeks
Appature Nexus Touch
PERSONALIZED COMMUNICATIONS
In marketing, one size does not fit all. This platform allows you to create campaigns that speak directly to the different needs of your customers. With centralized command and control, Appature Nexus Touch ensures flawless execution of all your outbound activity including email, direct mail, surveys, advertising, webinars, tradeshow, telesales and much more. And your workflow is smoother too, through alerts, task management and marketing asset management.
AUTOMATIC LIFECYCLE CAMPAIGNS
Spend more time on strategy and less on managing the small stuff. Our trigger-based communication system runs in the background automatically, allowing you to focus on the big picture. Set up physician KOLs or a compliance and persistency program for consumers with just a few mouse clicks, and let Appature Nexus Touch take care of the rest.
WEB AND SOCIAL MEDIA
Are you getting the most value from your existing social media strategy and website? Appature Nexus Touch tracks data from web properties and social media to give you more insight into customer behavior and brand sentiment. Create web forms to collect key information at just the right time to enhance your customer experience.
MARKET RESEARCH
What is the customer insight that kicks off your next campaign? Create surveys to collect needs, behaviors and attitudes from key segments of your audience. Surveys are highly customizable and can be integrated with your other campaigns. The surprising part is that your database is automatically updated with every response to create richer customer profiles.
Experience Appature Nexus
WHY IS IT UNIQUE?
Appature Nexus is a cloud-based relationship marketing tool that is:
- Designed for the healthcare industry
- Simple to learn and easy to use
- Adaptable to your brand strategy
- Quickly implemented so you experience value in weeks
Appature Nexus Insight
REPORTING
The integrated suite of reports and dashboards in Appature Nexus Insight are tailored to the healthcare industry to help you analyze customer segments, campaigns and marketing channels in real-time. The executive-level dashboards are simple to use and give you the ability to drill down quickly and take immediate action.
INTERACTIVE ANALYTICS
Welcome to number-cruncher heaven—even if you hate crunching numbers. Appature Nexus Insight helps you analyze different scenarios, make comparisons and discover potential market expansion opportunities. Explore interesting intersections between HCPs and consumers, get insights faster, and perform truly informed marketing.
CUSTOMIZATION
Every organization has it's own metrics and naming conventions, so we designed Appature Nexus Insight to fit within your existing processes rather than making you change what you do to make the platform work. Our flexible customization and configuration will meet your specific needs and make your work easier.
Experience Appature Nexus
WHY IS IT UNIQUE?
Appature Nexus is a cloud-based relationship marketing tool that is:
- Designed for the healthcare industry
- Simple to learn and easy to use
- Adaptable to your brand strategy
- Quickly implemented so you experience value in weeks