The Roadmap to Relationship Marketing
How technology can help you build stronger relationships, win more marketshare, and get more bang for your buck in a fast-changing marketing environment
The resources you need to achieve success in relationship marketing. Get a roadmap and step-by-step workbook to help you get there.
Case Studies
Data Optimization: Harnessing your data to deliver incremental revenue
This medical device company had dozens of disconnected data silos and relied heavily on surgeon training events. By implementing Appature Nexus, they saw an incremental revenue increase of 22% in the targeted group year over year by segmenting the surgeons and customizing the training to their specific needs.
Customer Insight: Fully understanding what is affecting marketing ROI
This medical diagnostic company selling to hospitals was losing market share and did not have a comprehensive view of all their customers. By implementing Appature Nexus, they began running digital campaigns that achieved a 36% response rate, created record booth attendance at the annual conference, and increased their database size by over 200%.
White Papers
Message Testing can be Surprisingly Simple® and Still Say a Lot
Utilizing A/B split testing can be a valuable marketing tool for uncovering all kinds of information about a marketing segment and to optimize marketing communications in a minimally invasive and cost effective manner.
Sales Pilots the Ship. Marketing Charts the Course.
There's a big difference between saleforce automation tools (meant for sales) and relationship marketing tools (meant for marketers), but in combination the two can be insanely powerful. Get a set of concrete steps on how each type of system can meet the specific needs of any sales and marketing organization.
Tradeshows, Marketing Data, and Post-Show Follow Up
Getting time with HCPs at conferences and tradeshows is getting more difficult, so ensure you're growing these key relationships during and after each of these critical events.
Webcasts
Successfully Implementing Relationship Marketing for your Healthcare Brand
5 Social Media Tips for Successful Relationship Marketing
Emerging Marketing Channels & Relationship Marketing Solutions to Reach HCPs
Mark Karch from Appature provides his insights on hot, new channels in this 30 minute webcast
Upcoming Events
February 6-8, 2012
Visit Appature's booth at the 11th annual ePharma Summit in New York City.
Join the the longest running, largest and most respected event in the life science industry. Network with your peers, and test drive Appature Nexus, our cloud-based relationship marketing tool for healthcare marketers. Get 20% off registration by using code XP1706APP or calling 646-895-7414.
Register here.
Appature in the news
If you have questions or comments, please contact us at
info@appatureinc.com. You can also follow us on Twitter and visit our blog.
February 9, 2012
Appature Named WTIA Award Finalist | Seattle Times
January 18, 2012
Pharma vs. Physician: How Data Can Relieve the Headache (part 2) | PharmaPhorum
January 16, 2012
Appature Launches Appature Nexus on Salesforce.com's AppExchange, the World's Most-Popular Marketplace for Business Apps | Pharmalive
January 11, 2012
Pharma vs. Physician: How Data Can Relieve the Headache (part 1) | PharmaPhorum
January 6, 2012
Building Lifetime Customer Value With Relationship Marketing | MediaPost
October 14, 2011
Xconomist of the Week: Appature’s Kabir Shahani Eyes Culture as Company Expands | Xconomy
August 12, 2011
Appature Named Startup of the Week by Techflash | Techflash
July 28, 2011
Appature’s Stephen Meyles Named Geekwire’s Geek of the Week | Geekwire
July 22, 2011
Kabir Shahani Named a 2011 Puget Sound Business Journal "40 Under 40" | PSBJ
July 5, 2011
Pharma Marketing Needs to Evolve: Pixels and Pills Interview with Kabir Shahani | Pixels and Pills
June 16, 2011
Appature, Inc. Named a Finalist in the 2011 Washington Best Workplaces Awards | PSBJ
May 25, 2011
Appature, Inc. Website Wins a 2011 American Web Design Award | GD USA
May 23, 2011
Appature, Inc. Named a Finalist In The American Business Awards | Sys-Con Media
April 29, 2011
Appature Inc. Named "Cool Vendor" By Leading Analyst Firm | Seattle 2.0
March 21, 2011
Appature Named One of The "Hottest Companies in Seattle" Award | Lead411
March 9, 2011
Appature Inc. Partners with MedAD News to Launch Healthcare Marketing 2.0 Webinar | Pharmiweb
February 1, 2011
Just What the DR Ordered: A Healthy Approach to Baby Boomers | Response Magazine
BLOG: The World of Informed Marketers™
Building Lifetime Customer Value:
01.17.2012
Today, customers are more informed and empowered – which is great – but...
Website Access to Common Healthcare Brands:
01.09.2012
We talk with lots of healthcare companies and even more brand teams. One common...
Technology In Healthcare: Using Data To Improve Patient Outcomes:
11.29.2011
The idea of leveraging data to better meet customer needs has paid off in a...
How Clients Are Using the Cloud to Create Unique Customer Experiences: Pixels & Pills Interview with Kabir Shahani:
10.25.2011
Kabir Shahani, CEO of Appature explains how his company is creating cloud...
Appature Nexus Now Available on the SalesForce.com AppExchange:
09.29.2011
Connecting the dots between sales and marketing in healthcare, Appature...